Illustration by Design
In the graphic design industry, illustration can struggle to find its natural resting place. At one time, illustration was all there was to portray visual imagery. Before photography was available, Commercial Artists hand drew images from advertising material through to news articles. Even typography was hand drawn in most cases in advertising. Of course,…
The Truth About Marketing – from the inside
Each week, we give you an insight into the facts about marketing and try to unravel the realities from the tangled web of jargon, sales speak and general bull that marketing has been wrapped up in for so long! 2. Marketing doesn’t work! Yes it does! Marketing in general and strategic marketing, in particular, will…
Marketing Truths (from the inside)
Not Sure – Where to Start or Where to Go??
The current situation may change the future of the way Australia sources goods. Facing crisis of availability of many offshore goods or massive delays in delivery, may change our thinking to source & manufacture back on our own shores. You search Google, with a frustrating volume of confusing options, still not listing, quite what you…
WHY OUTSOURCING SALES COULD BE YOUR SMARTEST MOVE EVER
In the emerging post-Covid virus ‘New Normal’ selling going to be tougher. Businesses are looking to gain advantage by adopting alternative ways to drive sales. Last Summer I met with a potential client. Over a coffee, we swapped ideas on how he could improve his sales result. I suggested he consider farming-out his sales to…
Coping in a COVID-19 Environment
It’s not new information that to adapt to this new environment, you have to alter the traditional methods of carrying on a business – and your lifestyle. The buzzword in business right now is “pivot”. But what does pivot really mean? For some it may represent a new way of trading. For others, adding new…