Social selling involves developing relationships as part of the sales process. It utilises social media to find and connect with sales prospects, imprinting your brand on their radar so your business comes to mind when they’re ready to buy. Leveraging your personal brand via LinkedIn is an effective social selling strategy.

LinkedIn is an often-underutilised social platform, but in this session our presenter will discuss effective ways to enhance your profile, leverage it to connect with prospective clients and partners, build relationships, and turn them into opportunities.

In this workshop, we will cover:

• Developing a stronger brand and profile
• Growing a large, focused, evangelical community of potential customers, clients, and partners using LinkedIn
• Creating warm leads by moving people from social media engagement to booking meetings
• Converting your fans to sales leads and opportunities